From first tests with our Avicenna Skin Clinic patients to the newest reviews on our website, thousands of you have told us how you’ve seen scales, itching and redness clear using our specialised range designed to be suitable for those with psoriasis.
We live for results and have always passionately believed in the power of Chinese herbs - blending pure, high quality extracts by hand in small batches to dispel psoriasis’ debilitating symptoms. We were intrigued, though. Would independent trials with our top two topicals - Softening Scalp Shampoo and Softening Indigo Ointment - officially ‘rubber-stamp’ the exceptional results you’ve seen? There was no doubt…
Softening Scalp Shampoo
50 independent consumer testers with either scalp or beard psoriasis were asked to use Softening Scalp Shampoo 3 times a week for 10 weeks. At the end of the trial period:
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91% said it soothed itching
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91% saw reduced redness
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89% experienced a cleared, calm, soft scalp
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85% saw visibly reduced scaling on the scalp or beard
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85% said it deeply soothed their sensitive skin
“Wonder product! I've suffered from scalp psoriasis for 30 years. Using this, I saw a significant reduction in flakes after a couple of washes & regular use keeps the itch at bay.” Marie
A 100% natural shampoo that’s a pleasure to use
Conventional pharmaceutical formulas are conspicuous for being unpleasant-smelling, sticky and even irritating on skin. We’re delighted 91% of testers said Softening Scalp Shampoo was gentle on their skin and scalp, while 92% said texture and consistency were pleasant.
"Simply AMAZING! Works really well. Doesn't leave hair smelling awful like the tar/coal-based ones." Mike
Softening Indigo Ointment
For 12 weeks, 50 independent consumer testers were asked to apply Softening Indigo Ointment 2-3 times a day to their psoriasis. At the end of the trial period:
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87% said skin felt soothed and softer
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85% saw visibly reduced scaling on skin
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85% said skin felt more nourished
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80% said it significantly reduced itching
“Incredible! Nothing I have ever used has been this effective. My psoriasis was at its absolute worst - incredibly dry, flaky and itchy. Now it’s completely clear. A miracle ointment.” Nancy
Refreshingly different, 100% natural
As with our shampoo, experience makes a big difference when it comes to the likelihood of persevering with any targeted skin concern topical. 93% experienced no irritation using Softening Indigo Ointment and 91% said it was gentle for daily use.
Naturally the best
“I knew Traditional Chinese Medicine had incredible potential for problematic skin. These results bring immense hope to people with psoriasis, proving they can greatly reduce and manage symptoms, naturally and steroid-free.” Dr Mazin, our Founder
What did the trials involve?
Our independent consumer trials involved:
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One panel of 50 people using Softening Indigo Ointment 2-3X a day over 12 weeks.
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Another panel of 50 people using Softening Scalp Shampoo 3X a week over 10 weeks.
Each person was asked to answer questions and provide their view on the difference using these specific products made to their scalp or skin psoriasis.
*Independent trials 2024. Results based on a 50 person study, applying Softening Indigo Ointment 2-3 times a day over 12 weeks. And a 50 person study, applying Softening Scalp Shampoo 3 times a week over 10 weeks.
